CF Napa Honors Wisconsin’s Flora & Fauna with Fieldnotes Gin

Following the success of the design of their Fieldnotes brand, La Crosse Distilling Co. re-engaged CF Napa to create the packaging for their new 90 proof gin. Nestled in the heart of Wisconsin’s Driftless Region, La Crosse Distilling Co. celebrates the heart and history of their untouched bioregion. The design needed to honor the relationship between pollinators and plants that is so critical to their organic farming practices, remain consistent with the portfolio and have a point of differentiation from the original 80 proof gin.

Branching off their original packaging design, CF Napa continued the Farmer’s Almanac-inspired label with hand-drawn type and drawings of local flora. A deep green hue was utilized to reflect the botanicals in the gin and create a connection to the 80 proof gin packaging. The hummingbird icon and illustrated branches were gilded in gold foil to give proper prestige to the important bird, create extra visual interest, and provide a cue to the premium quality of this special gin.

Drink With Your Eyes®